What is The Most Important Text Element of a Business Card?
There are multiple different features that need to be included in your business cards, but they can be separated into two categories for the most part. One of these categories includes all manner of visual elements such as your company logo or any other design tricks that you use to make your card attention grabbing and wonderful to look at. However, the second of these two categories is arguably even more essential than the first due to the reason that it is the very thing that your business cards are being made for in the first place.
This second category involves text elements that you would display on your Metal Business Kards, and there is a fairly distinct hierarchy that you can notice in terms of which text elements are more important and which ones are less so. While there are numerous text elements that you would definitely need to add to your business cards, the most important one would be your company name and your contact information since without these details your business card would be little more than a strip of useless paper.
Any visual category elements that you add to your card will be secondary to its text elements. What we mean by this is that your design should not conceal the text of the card, instead it should highlight it and draw attention to it. You should at the very least embolden the essential details we have referenced above, with the other text elements being less visible if you so desire. A simple business card with clear details can often be more enticing than a visually excessive one with hard to read text.