It wasn’t all that long ago that digital marketing turned the world of advertising on its head, and while it had numerous detractors there is a pretty good chance that they have all been silenced now that it has been established as the single best form of marketing that has ever been invented. However, it would be erroneous of you to assume that digital marketing is a monolith, and you should also remember that it changes quite frequently due to its constant evolution.

There are a number of new trends in digital marketing that you would do well to take heed of, and all of the latest digital marketing tips surround them for the most part. This is because of the fact that these new trends can change the way that you approach marketing to begin with, and the truth of the situation is that the biggest trend of all happens to be short form video. TikTok is the main reason why short form video is seeing such an enormous kind of surge, and you would be losing out on a lot of traction if you don’t incorporate it into your own marketing campaigns.

Another marketing trend that is quite pertinent is that influencers are seeing a decline in their popularity. The fact of the matter is that newer generations are too smart to fall for their gimmicks and their fake lifestyles, so you might want to steer clear of this format lest your brand is perceived as vapid or shallow. Making short form content is the name of the game, and the faster you realize it the more you would be able to benefit from it.